Client: Gem&Bolt Mezcal

Gem&Bolt Mezcal is a spirits brand founded by two artists, Elliott Coon & Adrinadrina. We collaborated on the artistic direction and promotional assets for the brand for various brand activations in Miami, Oaxaca, NYC and Los Angeles. The brand builds community through collaborations with local artists & musicians, true to the founder’s roots. It was a pleasure to work with this bold, cheeky, fun & inspiring brand. Aesthetics naturally pulled from the textures in Earth, in art and in Oaxaca where the founders are based.

Using existing brand guidelines, developed brand collateral & marketing assets for brand experiences, email marketing and promotional materials to create a strong emotional connection to their target audience.

Ensured artistic brand essence was translated throughout customer touch points around their belief that Celebration is Ceremony.